Well someone is paying for all of those expensive TV commercials that run 24/7 advertising their particular home gym or piece of exercise equipment.  You know, the ones with the extremely fit good looking man, or the sexy toned lady working away, smiling all the while.  People are buying this equipment otherwise the commercials would cease to run.   

By the way, instead of the fit toned athletes, why don’t they show overweight people huffing away & sweating on those treadmills and home gyms.  It’s all advertising psychology my friend, and yes it does work.  You see, in order to get you to buy their home gym, treadmill or piece of equipment, they must convince you that either you can’t get in shape without their piece of equipment, or that their home gym equipment will make it much easier for you to accomplish your fitness goals.

Here is where I think a lot of people turn this into an impulse purchase.  With a desire to get into shape and lose weight, they buy the piece of fitness equipment as seen in the commercial, with the hope, idea, or thought that it is going to make it easier for them to lose the weight and reach their fitness goals. 

Please allow me to prove my point.  The floor before your feet is absolutely free, and push-ups are an awesome complex (multiple muscles) exercise.  Push-ups involve your pectorals, triceps, abdominals, lower back muscles, glutes, quadriceps and even lats to some extent, (many of these muscles work to stabilize the body in the push-up position, but they are nonetheless being used.)  Now, you can drop down to that free floor under your feet, and do push-ups anytime of the morning, noon, or night, at a moments notice.  So how many have you done today?  And how many did you do yesterday, last week and the week before? 

If you haven’t performed any repetitions of these awesome fat burning, free, exercises, then what makes you think that buying a shiny new home gym is going to suddenly cause you to start working out?  Contracting muscles, building muscles, burning fat, and burning calories is going to take hard work, whether you use a fancy home gym or a more simple basic approach.  Oh, and ladies you need to be doing those push-ups too!

The one thing that doesn’t come with your new exercise equipment is a habit.  And, it is the habit, not a piece of exercise & fitness equipment that is going to determine whether you have a fit lean muscular body, or an overweight out of shape body 5 years from now.  Awesome, now go for it!